What is PLR and What Can You Do With PLR?
PLR stands for Private Lable Rights, that is to say that you can put your own private lable or name on the product. The product is typically an article or series of articles on any given topic or niche.
Many marketers concentrate on creating content for other marketers and selling it as PLR. The advantage to the PLR creator is that as soon as they are finished with the content they get paid, while the purchasers have to edit the content to create unique articles, or post the content to their websites, or use it in any way you would use your own content.
Content is King, Isnt it?
Marketers are in the business of selling stuff, not of creating content. I heard one marketer at a training seminar start bucking and snorting like a mad bull when someone in the audience mentioned the well-know and over-used phrase, Content is King.
It took me years to realize it, but marketers are in the business of making offers, not of creating content. You probably feel like bucking and snorting yourself in defense of content, but the moment that this truth about making offers gets into you will be the moment that you find a new freedom as a marketer. Freedom from the bondage of content.
I admit that the arguments about the advantages of creating your own unique content and having your own voice may be true, but only if you are dependent on search engine optimization to drive traffic to your offers. Why couldnt I just create and advertising campaign through Google Adwords or a PPV network to drive traffic to my offer without having to worry about any additional content? I can and I do... sometimes.
Advantages of PLR Content to Marketers
Using content has its advantages because it can get free traffic to your offers. But the advantage of PLR is that you dont have to create the content yourself, you can just buy it.
You can use PLR content straight out of the box, so to speak, and upload it to your website with links and banners leading to your offers. You could even use PLR content in combination with Adsense to get some pay-per-click income.
You can use PLR to publish article to article directories, but you first have to edit the PLR to make the content unique. Article directories check to see if the content has been published under a different author and if someone else has used the PLR to distribute articles, you will not be able to do post the article yourself. You have to make it unique.
The advantage of editing PLR to create unique content, either for articles or as content for your website, is that you dont have to go through the trouble of researching the topic, creating outlines, or comming up with ideas. It is all done for you and you can use PLR content in the way a cook get the various ingredients to create a unique recipe.
PLR and Product Creation
PLR content can also be used to create products. Not all PLR comes in article form. The formats are as various as any type of content you can create in text, audio, or video formats.
You could get PLR content from one marketer, or combine several PLR products to produce your own product. In fact, there are marketers that sell actual products as PLR, so you dont even have to edit them, you could just put your own lable, brand, or title and sell as your own. Once you buy the PLR, it is yours to resell as many times as you want without having to pay anyone anything, anymore.
No you can go back to your true business as a marketer and concentrate on making offers.
How To Make Money With PLR In 8 Steps
Free Resources for Instant Download - Click on the Images Below
Here are some free resources you can put to use in your own internet marketing business.
To download, click on the images below
For other articles and videos on Content Creation please follow the links below:
If you remember the amount of research that goes into content creation, then it will make sense to repurpose that content and make that research yield better returns.
Product creation can benefit from private lable rights material. There is a coffee supplier nearby that can put your own lable on their bags of coffee so you can distribute it as yours. That's PLR.
It is amazing the number of young people that have far surpassed old time marketers, simply because they are more attracted to video creating than to writing. It is part of their social milieu.
I have a friend whom a television station uses as an expert analyst for special news. She is an expert in spare of the moment research and loves to talk.
Don't stop at the blank sheet of paper. Do as an artist friend who tries to scribble down something quickly each time he draws to avoid creative paralysis.
PLR material can be very valuable when repurposing that material for more than just blog posts. See as research done for you and be creative with it.
Using private label right products is a way of outsourcing, except that you share the benefits with others to reduce the cost to you.
For a website owner, creating content and writing is similar to the job of a newspaper reporter, who has to produce "copy" on a daily basis.