What do I do With These Keywords?
When you get started online, you learn that in order to bring traffic to your website you have to add content. You pull out your laptop and start typing. After a few weeks of typing, you check your website statistics on your cpanel and you realize that only you and your grandma have visited the site since you started adding content to it.
You wonder why no one ever shows up. Your statistics only show a few crawl engines trying to evaluate your site and most of those hits seem to be from Russia or from China. Nobody clicks. Nobody buys. Nobody seems to know you exist.
That is when you decide to pay for traffic and go to Google AdWords. Suddenly, you realize that in order for you to even buy traffic, you have to use keywords or key phrases (words or expressions that your visitors may use to find your website when they do a search for whatever interests them).
Foot Traffic vs. Cyber Traffic
A couple of days ago, my wife decided to prove my love for her by asking me to go to the mall with her to return some shoes that our daughter had bought. Since I recently determined to stop using my favorite response, Id rather be beaten to a pulp, I agreed to go.
The minute I walk into a mall, my eyes turn read. I seem to have an allergy to dyes at clothing stores. All I could do was pace around the mall while my wife and daughter went in and out of almost every store there. Thank God there is a closing time at the mall and we were happily forced to go.
My wife and I are pretty impassive when it comes to buying stuff on impulse, but our daughter is not quite as stoic as we may be. She was the best example of foot traffic for which the mall could ever hope; totally unaware of what was around each corner but eager to find out. The shoe store didnt accept the return of the already worn, expensive shoes. Not only did she come back with the shoes, but she also discovered a few goodies at other stores that my wife had to buy for her to drag her out and look for me.
I had already given up on finding them and was trying to read a Kindle book on my Android phone. All that time I was wondering why I hadnt already bought an Amazon Kindle.
I rather buy online than at stores. I rarely buy on impulse, except when Im traveling. I like to research what I want to buy by entering my keywords on Google and maybe adding the word review, as in Kindle review.
Keywords as Vehicles and Traffic Signs
Keywords are the vehicles of the internet. You enter them into a search engine and you are immediate presented with a few traffic signs. You click on a traffic sign and you are instantaneously transported to your destination of choice.
Keywords are used to index the content on your site, the topic of your videos, the message on your ads, the categories in your blog, the groups in the social networks, the images you use, and even the news for which you search online.
Keywords are really the skeleton of the web. That Halloween-like image may be the best way to remember the importance of keywords in everything you do online.
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