Shopping Cart Software – What It Is and What It Does


Shopping Cart Software – What It Is and What It Does

Shopping Cart Software is, as the name implies, based on the same principle as a shopping cart you find in your grocery store. If you are planning to sell your own products or to create an ecommerce store as a reseller, you should consider adding shopping cart software to your site.

PayPal as an Option

One of the first options we discover when we start selling our own products is PayPal. It has the great advantage that it is free and that, if we buy from eBay, chances are we already have a PayPal account that we can simply upgrade to a business account to be able to receive payments. The upgrade is free as well, though there are upgrades to a merchant account that are not free.

PayPal is not as flexible as a dedicated shopping cart. One thing that I dislike about PayPal is that if you are receiving payments as a person rather than as a business your email address is included in the HTML code and can be picked up by scraper software, which opens the window to spam and other problems.

Another thing that I dislike about PayPal is that they froze my account once for selling an affiliate product that used the Rapid Action Profits; they thought it was some pyramid scheme. They reactivated my account in a few days, but I couldn’t sell anything that used PayPal as a payment processor during those days, and I could never sell that product again. Not to mention the fact that I couldn’t access my money.

Buy Now vs. Add To Cart

I’m sure you are familiar with the PayPal “buy-now” buttons. One problem with those is that once you click on a buy-now button you are immediately taken to PayPal in order to process your payment.

PayPal and eBay have now added “add-to-cart” buttons, that way you can keep shopping and pay when you get ready to leave. That is the whole idea behind true shopping cart software, but there is more.

What Does Shopping Cart Software Include?

Shopping cart software offers true ecommerce solution that provides the tools necessary to manage your online store. Shopping cart software is much more than just a way to process payment. Here are some of the features typically included:

• Web design through store setup wizards that walk you through the entire process
• Search engine optimization flexibility
• A search feature that may be one of the best additions to your site
• Ability to keep track of inventory
• Accounting integration
• The ability to organize and search through products by categories
• Autoresponder integration, so you don’t lose touch with your customers
• Coupons, Up-sell, and cross-sell
• Customizable checkout and payment process
• Security and fraud protection
• Social media integration

Greatest Advantages of Shopping Cart Software?

The greatest advantage of adding shopping cart software to your site is the overall control that you gain in managing your online store. The administrative and inventory controls give you the flexibility you need to make solid decisions about your business.

If you are not a web designer, the shopping cart software can come to your rescue there. With integrated wizards and templates, you can create a very professional ecommerce store.

In addition to that, the integrated fraud protection features will give you and your customers the sense of security that is needed to do business online.

There are even programs that can help you with marketing, by integrating social media, or by giving you the ability to do up-selling and cross-selling.



Choosing the Best Shopping Cart Software for your E-Commerce Business


Free Resources for Instant Download - Click on the Images Below

Here are some free resources you can put to use in your own internet marketing business.
To download, click on the images below

Sarah Staar - 101 Ways to Get Free Traffic

101 Ways to Get Free Traffic

Sarah Staar - Copy and Profit

Copy and Profit

Sarah Staar - How to Sell Affiliate Products

How to Sell Affiliate Products

Sarah Staar - YouTube Hijack

YouTube Hijack

Sarah Staar - 37 Best Free Marketing Tools

37 Best Free Marketing Tools



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