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SEO Downtown
How To Get Free Traffic To Your Website
SEO Downtown
SEO Downtown describes the principles of Search Engine Optimization (SEO) that help get free traffic to your website.I heard the president of a very large media group make the following statement at a ground-breaking ceremony: "A newspaper [building] belongs downtown in every city in America." The statement shocked me, particularly since I was in charge of several multimillion dollar budgets to build some of those buildings. What shocked me in particular was the full realization of its meaning. A meaning that went way beyond location. Being downtown meant belonging to the city; it meant identifying with your customers; it meant branding your voice as the voice of the city.
"Your website belongs downtown." It belongs on the first page of a search engine's search results. SEO Downtown describes the methodology eGrow-Your-Business.com uses in search engine optimization.
But how does a search engine find your website? First, someone has to search for something related to your site by typing a few words on their favorite search engine (Google, Yahoo, MSN, Metacrawler, Ask.com, etc.). We refer to those words as "keywords." 'Optimizing' your website means making it easy for a search engine to see the 'relevance' of at least one page in your site to the keywords being typed. Keyword Research
You can also optimize the profitability of your website by selecting specific keywords in your niche. Profitable keywords are those for which people search most often and/or those for which there is little competition. We do extensive keyword research everyday. Computer software needs time to do in depth research. It is often required to dedicate a computer to keyword research and to let it run until it has time to search the internet. Learning how to search and interpret the results also takes time, practice, and patience.
The keyword research we do for our clients can often reveal areas where their site can be improved by developing additional content, or by performing additional Search Engine Optimization.
If you need to do the research on your own, I recommend using
Keyword Elite
. No one could ever guess the terms in your niche for which people search the most. Using
Keyword Elite
to do your keyword research can increase your traffic and profits exponentially.
Once you have decided on your keywords, you can select the most profitable ones and match them to your web pages (or create web pages for them). Different pages in your website should ideally be optimized for different keywords for maximum benefit. Internal SEO optimization consists of creating relevant content for that keyword. A search engine determines relevance by looking at file names, meta tags, page descriptions, headings, and the number of times the keyword is used in relationship to the number of words on the page (keyword density).
SEO Elite
However, search engines, such as Google, use a variety of criteria to decide who gets placed on the first page. It is not enough for your pages to be keyword optimized. Search engines may not refer you to their customers unless your website itself has references. For example, a headhunters reputation depends on the quality of the leads he generates for employers. He has to interview you and then, he has to check your references before he refers you.
Search engines do the same. They look at your website and, if they are impressed, they go looking for your "references," that is, links on other websites pointing back to you and recommending your site to their visitors. A search engine regularly 'spiders' or 'crawls' the web looking at sites and recording all their outgoing and incoming links. Just like an application for employment puts more value on business references than on personal references, so also the search engines look for quality links coming from sites related to yours. Knowing how to find and create those quality links is also part of search engine optimization (SEO).
eGrow-Your-Business.com offers search engine optimization through its SEO Downtown services. Please call us at the number below for a free consultation.If you need to do the research yourself, we recommend using SEO Elite . This powerful tool can help you understand the major facets of search engine optimization. If you prefer professional assistance, please ask for our SEO Downtown services by calling the number below.
Another great way to create external links is to write articles and post them to article directories; writing press releases and post them to PR sites; create videos and post them to video sites. All of these serve as external links and each of those links can drive a lot of traffic directly to your site, as well as help your SEO. The same is true of social media marketing, which we will also discuss at length on this site.
SEO Elite
can also help find the most valuable, authority websites to/from which to link to improve your rating.
If you need help developing an appropriate SEO strategy for your business, please call us at (954) 805-7089. You may also Contact Us by sending us a note. Let us help your website move into the core of the internet, where SEO traffic moves freely, as if downtown.
eGrow-Your-Business.com
Professional Internet Marketing Consulting Services
We offer Keyword Research as part of our Consulting Services.
If you are seriously committed to growing your business online, you should consider a gold membership in the Internet Success System. The Internet Success System (ISS) is one of the largest international associations of internet marketers. We have two main conferences each year where top experts from around the world teach marketing strategies and discuss cutting edge technologies. In addition to the conferences, there are chapters groups that meet on a regular basis, as well as a working retreat every summer and mastermind calls and teleconferences every two weeks.
It is often said that going to live events is key to success in business; it is your inniciation into a very active and intimate community of internet marketers. Join ISS and receive the most powerful success education on steroids. Become a student of the greatest marketing minds in history.
Once again, if you are seriously committed to growing your business online, you should consider a gold membership in the Internet Success System. Gold membership includes access to the transcrips and recordings of conferences and mastermind calls since 2005, and to a comprehensive Library of tools and software to help you eGrow Your Business.
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