Re-purposing High Quality Articles
As aggravating as some clichés may seem, they do contain a good bit of wisdom in them. For instance, A penny saved is a penny earned, and Pennies make dollars, are two sayings that come to mind as metaphors for this article.
Just as a penny being the smallest part of the currency, so we could say that an article is the smallest building block of an internet business.
We look at the web one webpage at a time. That page doesnt usually have a complete eBook on them; they have bite size content in the form of articles. A website is much like a magazine, where people can find useful or entertaining content mingled with advertising and subscription forms.
High Quality Articles as Content Creation
If you think of your website as a series of articles, you can plan the growth of your website based on the topics you want to cover. You only have to do the research one article at a time, and you will be accumulating high quality content of which you can be proud.
Blogs became popular as online diaries that were shared with the world, but little by little, marketers began to use the technological advantages of a blog over a static site to create content and to publish high quality articles.
High Quality Articles Start With Research
About thirty years ago, I got interested in studying the book of Proverbs. I found various translations in a couple of languages and set out to study one verse at a time. I created shorthand symbols to indicate the different topics and eventually wrote a single-line twelve page summary that I read every day for a year. After all, the book says, Seek after wisdom, though it cost you all you have.
Research can be fun when you do it with a purpose. If you see your articles as independent orphans that you are caging into a common area, then you may be fighting a lot of internal resistance to a purposeless end. But if you see your articles as proverbs that you can weave together with your own voice into a purposeful message, then you will have all the excitement you need to continue your work until the end.
High Quality Articles With a Purpose
Pennies make dollars, and articles can build complete topics. Before you begin to write your first article, you should decide what your strategy will be. You should decide on how you will approach your topic and create an outline of the areas that you want to research in order to develop ideas. This is the same way a book is created, but here you are doing it for your website.
You want your website to have true value for you readers. You want them to be informed, entertained, and edified. You want them to trust your content and to trust you. And you want them to return to view your high quality content again and again.
How to Re-purpose High Quality Articles
Once you see your articles not as a bunch of proverbs thrown in a sack and shaken together but as an orderly projection of ideas that develop a complete topic, then you can visualize the usefulness of that information independent of the format in which it is presented.
Your next step, then, is to broadcast the message in as many formats as possible. Now you have dollars to spend, not pennies.
You could create eBooks, books, free reports, podcasts, video articles, PowerPoint presentations, seminars and anything else your wisdom unveils.
Do one thing at a time. I started writing a hundred articles one time, and every article I did I was converting into and outline, then into a PowerPoint presentation, then recording myself reading the article, then creating a video from the presentation and the recording. Well, I was burned out by the time I got the third article. Then I switched, and just concentrated on writing the articles. Having just one thing to do builds confidence and momentum, and then you can move into the next one thing to do, and so on.
Repurpose one task at a time, rather than multipurpose one article at a time and you will succeed.
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If you remember the amount of research that goes into content creation, then it will make sense to repurpose that content and make that research yield better returns.
Product creation can benefit from private lable rights material. There is a coffee supplier nearby that can put your own lable on their bags of coffee so you can distribute it as yours. That's PLR.
It is amazing the number of young people that have far surpassed old time marketers, simply because they are more attracted to video creating than to writing. It is part of their social milieu.
I have a friend whom a television station uses as an expert analyst for special news. She is an expert in spare of the moment research and loves to talk.
Don't stop at the blank sheet of paper. Do as an artist friend who tries to scribble down something quickly each time he draws to avoid creative paralysis.
PLR material can be very valuable when repurposing that material for more than just blog posts. See as research done for you and be creative with it.
Using private label right products is a way of outsourcing, except that you share the benefits with others to reduce the cost to you.
For a website owner, creating content and writing is similar to the job of a newspaper reporter, who has to produce "copy" on a daily basis.