Marketing Plan Example
Finding a good marketing plan example can be as easy a paying a quick visit to your library. I was an artist before I was a salesman and I remember the point at which the two talents were forced to combine.
I was awakened one morning by a phone call telling me that my father had been in a serious accident and had fractured his skull. He was in a comma for a couple of months and developed amnesia. The medical bills wiped out all of our funds. I stop pursuing a masters degree, left college, and started working full time immediately. I had experience in direct sales, and decided to combine that talent with my architectural background. I went to the school, withdrew from my classes, and asked them to refund my tuition. A few weeks later, I was selling paintings at art shows.
Even though I had learned to draw as an architectural student, I still had to learn to paint. I went to the Library and devoured every art book I could find. I copied the paintings, tried the techniques, and almost made myself sick cramming information every second I could. A few weeks later I was ready to exhibit and eventually I even started winning prizes at the shows. To learn to draw people, I got books on anatomy, got a ream of cheap paper and drew skulls and skeletons from every angle, repeating the same drawings over and over again.
One of the tools that helped me the most was a series of books with titles such as "Twenty Artist Paint Landscapes," or "Twenty Illustrators and How They Work," and so on. Those were my favorite types of books. Though I learned from all the artists, I would always identify more with just one or two of them. Those were the ones I began emulating and my skills improved quickly.
Needless to say, another area of the library that I loved to visit was the marketing and sales section. I again devoured everything I could read about direct marketing, mail order, copywriting, etc. In fact, it has been interesting to go back to that same library for the last thirty five years and find books I had checked out way back then and see what I learned and implemented throughout the years, whether as an artist, a salesman, a marketer, or a consultant.
It is important to discover different approaches to marketing your business before you choose your own marketing mix. Paying a visit to your local library may be the quickest way to see the way other businesses approach marketing. Gather as many marketing books as you can.
Discover the approaches with which you identify most, use their marketing plan example as you develop your own plan.
Marketing Plan Example
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Web 2.0 properties are platforms where you can put your own content. They are usually free and are a great way to create backlinks to your own website.
In a group of famous internet marketing gurus, one asked the group how many of their students took action. The answer: Less than 5% and few of them do it successfully.
A new sales manager reviewed the sales team records and gave them one directive: "Increase the of time you spend in front of clients and reduce office time." Video can help you do just that.
Building relationships and being social is one of the greatest secrets of success. Joint ventures of many types can help your internet business to grow.
Before you launch a major product online, it is a good idea to spend a great deal of time putting together a qualified group of joint venture partners.
One marketing strategy that can be either very succesful of very scary is CPA marketing. You can either make a lot or lose a lot.
Copycats are plentious. Successful online marketers guard their secrets. Though some of them choose to share them for a price, maybe through coaching or through seminars.
In this marketing plan example we see how Ladies First Shoe Store begins by tracking the results of their advertising, starts list building, and plans promotions.
Selling information is one of the most practical ways to reach the internet lifestyle. The selling process can be automated and the information can be sold over and over.
Selling resale right in internet marketing is like being a distributor of information that will then be redistributed by others.
Though the internet created the Information Age, the library is still one of the best resources to discover marketing plan examples.
There an old adage that says that if you do what successful people do, you will have similar success; however, you should discern first and decide who to imitate.
Split testing is a way to see your potential customer's reaction to your website, whether it is an offer, a landing page for lead capture, or a simple headline. You have to test.
Selling is all about making offers. The more offers you make, the greater your chances to make a sales, even if the additional offers are made to the same customer, as in upsells.
Going to live events is one of the most direct ways of developing relationships. Close personal contact is essential to develop the trust required to work together.
If words sell, then how much more if they are presented in a video format. Your potential customer not only hears your message, but also gets to know a bit about you.
Studying the competition is one of the best ways to learn to market. Choose the best of the best and find out their secrets, then do what they do.
Just like a craftsman collects tools, so you as an internet marketer will collect yours. From ways to create websites, to ways to edit images.