Give Your Website a Facelift
I had friend years ago, who had a flair for the dramatic, which was made obvious by the makeup she wore. We had met in college and had move to Georgia after graduation.
One one ocassion, there was a big invent in town and she called to say she would stop by to visit that day before the event that evening.
My house had a separate area that was originally an apartment, but that I used as a studio. So I asked her to use that as her staging area to rest and to get ready for the event.
When time came to leave for the even, I went to check on her to see is she was ready. I knocked on the door and realized she had just gotten out of the shower and hadnt had time to put on her makeup. It wouldnt have made an impression on me except for the fact that I was so used to seeing her face with all the dramatic makeup on, that when I saw her fresh out the shower, she looked particularly natural, humble, and beautiful.
It was a while after that happened, that I realized she had felt vulnerable in having to open the door when I knocked, since only her closest family members had ever seen her without makeup.
Website Graphics Need Balance
Just as with makeup, website graphics can also be used to convey the type of message you want to send. But, unless you realy intend to send a dramatic message, you need to balance you website graphics and color schemes so that your website doesnt appear crowded and gaudy.
Be careful not to think that you have to use your entire graphic arsenal on every page of your website. Nor should you cloud your message with every affiliate banner and Adsense block you can fit on a page.
Strive towards balance; otherwise, you may end up with either too much makeup or you may end up feeling nude.
Good Website Graphics Give Credence to Your Website
Good graphics that complement you message add professionalism to your webpages. They help your visitors feel comfortable in taking time to digg more deeply into your content.
Bare websites look like they were created using automatic scripts to mass produce pages. Bare pages can look boring and unprofessional.
Website Graphics Help Conversions
More conversions is the ultimate goal for a marketer, and website graphics can help in many ways to boost conversions.
Those who study copywriting are taught that the purpose of every element on a sales page is to lead the prospect to the next element, whether that be the next line, the next paragraph, or the call to action. Website graphics can also be used to lead prospects to the next step.
One of the greatest axioms for every marketer and copywriter is to Tell the reader what to do next. We have seen studies that tell us that the more options you give a prospect, the less likely they are to take action. It is better to tell them the next step, then the next, then the next.
Have you seen the large arrows used in opt-in pages? Some marketers even use animated arrow to clearly lead the eye to the next step to take, which in the case of the opt-in page is to enter a name and email address.
Be creative with your website graphics, but always keeping in mind the need to lead the reader to the next step.
Some tests were ran putting a picture of a person looking towards on side. On the side of the picture, the marketer put a block of Adsense. The conversions of the Adsense ads went up dramatically just by leading the eye of the reader towards the ads. The proximity helped.
As a poet once wrote: I cannot make it clear or explain it to you, but her lips were so near that what else could I do!
PS -- Check your Adsense guidelines before you place leading images next to your ads.
GRAPHIC DESIGN AS VISUAL MARKETING
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Here are some free resources you can put to use in your own internet marketing business.
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For other articles and videos on Create a Website please follow the links below:
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