Interviewing Experts as Content Creation


Interviewing Experts as Content Creation

I have gotten into the habit of analyzing tv shows and podcasts where they interview experts. That simple observation has taught me a lot about the way the content is created. I discovered the podcasts from a British artist that are superior to most professional reporter’s interviews.

As internet marketers, we are interested in content and product creation, and the advent podcasts and of video podcasts is a venue that only a handful of internet marketers are using as the platform for interviewing experts.

Teleconferences and webinars are the most common ways to interview experts and they have the advantage that they can be recorded and used to create products and content. In fact, they can be used to create podcasts and video podcasts.

Starting With Content Creation

Anytime I have a featured a friend on any of my websites, they want the URL to send it out and let everyone know about it. There is a sense of pride when someone thinks enough of you to put you in one of your publications.

I used to work in the newspaper industry. Time and time again I saw people buying stacks of newspapers to hand out to all their family members because their picture had appeared somewhere in the paper. Often, people would come to the newspaper office and order copies of the pictures that appeared in the articles.

If you are just getting started interviewing experts, it is better to use the interviews as content for your websites, or to use as a means to drive traffic to your website, rather than to use the interviews for product creation.

The logic is that you should get through the learning curve before you do interviews, particularly video interview, for paid products. It is very flattering to be treated as an expert, even if you are just being asked your favorite recipe. But if you tell the person that you want to do a video interview of them cooking their favorite recipe and that you want their permission to sell that interview in a series, they may not be as flattered, unless you already have a track record.

Interviewing Experts To Drive Traffic

Video interviews are a great way to drive traffic to a website. Supose that you receive notice that a certain internet marketer is going to be launching a product on a certain date. You could ask a marketer to let you interview him, so that you can use the interview in video sharing sites to drive traffic to the offer as an affiliate. The expert marketer would be more than a fool if he or she did not agree to the interview, even if you spit and spatter when you talk.

Video podcasts are also becoming popular, and it is a great way to get ongoing traffic to your website or offer.

You can also add the video to your own website, and even offer a copy of the interview as a pdf manuscript.

Sharing The Interview With The Expert

Don’t forget this final and extremely important step. Give the expert full rights to the content you created, just like you have.

Create the right kind of relationship and you can later have an even more enthusiastic partner when it is time to create paid products.



Publish Books Fast By Interviewing Experts


Free Resources for Instant Download - Click on the Images Below

Here are some free resources you can put to use in your own internet marketing business.
To download, click on the images below

Sarah Staar - 101 Ways to Get Free Traffic

101 Ways to Get Free Traffic

Sarah Staar - Copy and Profit

Copy and Profit

Sarah Staar - How to Sell Affiliate Products

How to Sell Affiliate Products

Sarah Staar - YouTube Hijack

YouTube Hijack

Sarah Staar - 37 Best Free Marketing Tools

37 Best Free Marketing Tools



For other articles and videos on Content Creation please follow the links below:

Re-purposing High Quality Articles

Re-purposing High Quality Articles

If you remember the amount of research that goes into content creation, then it will make sense to repurpose that content and make that research yield better returns.

What is PLR and What Can You Do With PLR?

What is PLR and What Can You Do With PLR?

Product creation can benefit from private lable rights material. There is a coffee supplier nearby that can put your own lable on their bags of coffee so you can distribute it as yours. That's PLR.

Creating Videos From PLR

Creating Videos From PLR

It is amazing the number of young people that have far surpassed old time marketers, simply because they are more attracted to video creating than to writing. It is part of their social milieu.

Interviewing Experts as Content Creation

Interviewing Experts as Content Creation

I have a friend whom a television station uses as an expert analyst for special news. She is an expert in spare of the moment research and loves to talk.

Create Content Then Tweak

Create Content Then Tweak

Don't stop at the blank sheet of paper. Do as an artist friend who tries to scribble down something quickly each time he draws to avoid creative paralysis.

How to Repurpose Quality PLR Material

How to Repurpose Quality PLR Material

PLR material can be very valuable when repurposing that material for more than just blog posts. See as research done for you and be creative with it.

Private Label Rights to the Rescue

Private Label Rights to the Rescue

Using private label right products is a way of outsourcing, except that you share the benefits with others to reduce the cost to you.

Content Creation – The Making of a King

Content Creation – The Making of a King

For a website owner, creating content and writing is similar to the job of a newspaper reporter, who has to produce "copy" on a daily basis.