Have a Marketing Mind of Your Own
My son has gone in and out of college. Has completed technical school and now finally wants to go back to college. He has gone through many hurdles to get where he is and there have been only two thoughts that I have tried to communicate to him during this time:
First, that the main advantage of a college education is that it does away with the feeling that you are less than someone else in preparation and knowledge. I worked for someone who owned two own companies and had at least a dozen employees, but continued to feel inferior and eventually lost both businesses. I have seen it over and over again in teams that I have managed, with people that were highly skilled and very valuable to me, but who could never overcome their feeling of inferiority that kept holding them back. That feeling of inferiority often made them do things that were destructive to their careers.
Second, that the main disadvantage of a college education is that it teaches you to work for someone else and, in most careers, it practically snuffs out your entrepreneurial spirit. I tell my son that, because deep inside of me, I would rather see him working for himself, even if he struggles, than working for a company that may destroy his creativity. On the other hand, I have worked for companies with hundreds of employees that have helped me to grow and have made me a much better marketer.
Learning from Others, Deciding for Yourself
In internet marketing, I made a decision early on, to stop buying all those $67 and $97 products that claimed to contain some incredible secret and buy books instead. Typically, a book author has spent a lot more time researching and can go into far more depth explaining something, than a marketer that just put together a product over the weekend and gather a few joint venture partners to help him market his secrets.
It is true, there are secrets worth far more than $97, but chances are you will not be able to implement them yourself until you have a thorough knowledge of internet marketing and you may be better off buying a few books to help you become proficient, than buying $100,000 worth of get rich schemes, as an incredibly great number of people have done.
On the other hand, I have gone to the library and picked up some books by some of the most opinionated authors you could imagine. It is not unusual to find books filled with opinions rather than facts. You can go to your local bookstore and look through the books before you buy them.
Hold On To What Is Good
As you test different things and learn from different teachers, hold on to what is good. Create your own library of the things that have shaped your way of thinking. You are your own librarian and the one that decides what your mind should be fed.
Having grown up in the midst of communism, I know that people can be wrong and be convinced that they are right. That is why it is better to do as much research as you can and distill from it what is good.
I see how my own mind has changed over the years, and the error in which I would have fallen if it had not been for wise counsel.
Truth Sets You Free From Error
No one is infallible, but in order to find the truth you must be looking for it yourself. It is not revealed through a TV show or through a $67 product. It is discovered once you have set your heart to search for it.
Building Your Marketing Mind (Morning Ritual in Thailand)
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