Free Mailing Lists - Are They Safe to Use?
A couple of years ago, a well-known internet marketer tried to get a new account with several auto-responder services. He wanted to import one of his mailing lists and use the service. None of the major auto-responders would accept the list because he would not divulge its origin.
Emailing people who have not opted into your list is considered spamming, though not strictly by the letter of the law, which only requires a way to opt-out. I get spam mail every day and the people that send spam are getting more and more sophisticated. They can even come to my server, capture my email address, and send me an email as if it were coming from me. Obviously, people sending spam are making sales and that's all the justification they need. They will keep on spamming forever as long as people keep buying male enhancement products or calling their 1-900 numbers... unless technology stops them. Besides the aggravation of spam, there is also the threat of technological terrorism and the spreading of computer viruses.
I used to buy mailing lists for direct offline mailings. It was not much different than spam, except for the fellow that use the junk mail he received to fuel his fireplace. We knew buying mailing lists worked if you could make a profit on the one to three percent reply rate. But direct mail is not as effective today as it was thirty years ago, and buying a list of emails, or obtaining free mailing lists can get you in trouble.
Mike Filsaime, a well-known internet marketer, tells of his experience buying mailing lists. As one of his first marketing strategies, Mike bought the biggest list he could afford. He happily sat down at his computer one evening and proceeded to broadcast a sales letter to hundreds of thousands of people. He went to bed satisfied knowing that undreamed of success was just a few hours away. The following morning, he ran to his computer looking for his first sales, but didn't have internet access. He called his internet service provider to check on the problem and found out that his account had been suspended due to spam complaints. He learned his lesson quickly and he learned it so well, that now he has since developed one of the largest mailing lists among internet marketers all over the world.
When you are doing any transaction online, such as registering an electronic product, you often get asked if it is OK for you to receive offers for related services. If you click OK, you may be giving permission for that company to develop a free or paid mailing list to give to their associates. That is OK to do, except for the fact that many people will not recognize the other business or associate and may report the email as spam.
If you are the associate using the free mailing list, make sure to include a small disclaimer at the bottom of each email saying that they are receiving communications because they opted in at such and such a place. You will most likely still be accused of spamming, but at least you have some protection to keep your auto-responder and internet accounts from been suspended.
Thirty five years ago, as a college student, I got a job selling books door to door. I know I aggravated a lot of people knocking on their door while they were eating supper, but some also bought the books, and a couple of them even invited me to supper. Whatever risks you decide to take should be part of your business plan.
FREE Email Database - email list
Free Resources for Instant Download - Click on the Images Below
Here are some free resources you can put to use in your own internet marketing business.
To download, click on the images below
For other articles and videos on Email Marketing please follow the links below:
As you enter the online world, you will soon discover that the people that rise to the top quickly are the ones that have taken list building seriously.
Once you've made up your mind to strart list building and your list, the next step is to segment your list as your list begins to grow. That way your message is more targeted.
Every business benefits from keeping in touch with customers. After you buy a car, do not be surprised if the salesman follows up with you for months or years.
Is your email box just full of junk emails like mine is? Most of them you learn to delete, but others you read inadvertently and get furious. What mistakes are those email marketers making?
Email marketing, just as any content creation, is about having something to say, but you also need to "find your voice," develop your style.
Free mailing lists and paid mailing lists exist and you can get them to do your own email campaigns, but you may put yourself at risk.
Is is not unusual for online marketing to become just another forgotten project, but once you start using email marketing and begin getting subscribers you can turn your luck around.
Having a customer database is like having equity in your house. The greater your database the greater the equity. Some businesses are bought because of their lists.
One of the more advanced forms of lead capture is that of joining forces with other marketers and preparing a coregistration offer.