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E-Mail Marketing - Keep In Touch With Your Customers
E-Mail Marketing
E-Mail marketing will be the number one marketing tool of the new millennium. Keeping in constant contact with your customers and prospects will be the key to survival in what has been called the 'emaillennium."
I registered two new businesses with my State during the last four or five weeks. As a marketer, I am more than familiar with direct mail campaigns; I started doing them myself about 30 years ago. However, I was surprised when even before I got the registration paperwork back from the State, I had already received direct mail addressed to the new businesses. On a typical day, I go to the mail box and begin sorting the mail over the trashcan. Bills and the rare personal mail go on my desk, 'junk mail' goes in the trash can, and my family's mail on the hutch. I seldom entertain direct mail or newspaper inserts for more than a fraction of a second. The effectiveness of direct mail campaigns via regular mail has decreased over time. The average 2% response is dropping.
Direct mail is getting more and more expensive. The cost of paper, printing, and postage is rising as the response rates decrease. E-mail marketing, on the other hand, is gaining momentum. It is much faster than regular direct mail, response can be immediate, it ignores geographical boundaries, it is easier to produce, it is more cost effective, and the return rate is better than other direct mail campaigns.
Keeping in Constant Contact With Your Customers
E-mail can be used to keep in constant contact with your customer base, which can produce 3,000 times more results than other marketing efforts. It can also be used to generate leads, or to sell your products or services.Because of the common abuses to email, developing effective campaigns requires training to avoid costly mistakes. Many businesses have lost customer goodwill, sales, and even their internet access, when their service provider canceled their accounts. Moreover, developing good copy-writing skills is important. With e-mail, you don't have the limitations you have with a newspaper advertisement; your copy can be more descriptive, longer, include images, and even have links. An e-mail can be an interactive mini website delivered to your customers and prospects.
If you need help developing and managing your future e-mail campaigns and Customer Database, or to learn more about our Internet Consulting Services, please call us at (954) 805-7089 or Contact Us and send us a note. Let us help you develop and eGrow your online presence!
eGrow-Your-Business.com
Professional E-Mail Marketing Consulting Services
If you are seriously committed to growing your business online, you should consider a gold membership in the Internet Success System. The Internet Success System (ISS) is one of the largest international associations of internet marketers. We have two main conferences each year where top experts from around the world teach marketing strategies and discuss cutting edge technologies. In addition to the conferences, there are chapters groups that meet on a regular basis, as well as a working retreat every summer and mastermind calls and teleconferences every two weeks.
It is often said that going to live events is key to success in business; it is your inniciation into a very active and intimate community of internet marketers. Join ISS and receive the most powerful success education on steroids. Become a student of the greatest marketing minds in history.
Once again, if you are seriously committed to growing your business online, you should consider a gold membership in the Internet Success System. Gold membership includes access to the transcrips and recordings of conferences and mastermind calls since 2005, and to a comprehensive Library of tools and software to help you eGrow Your Business.
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