Creating Coregistration Offers
You may remember the inserts in some trade magazines that you could mail back to the magazine publisher requesting information on their various advertisers. The way it worked, was that each ad on the magazine had a small number at the bottom of the page and all you had to do was circle that number on the card. You could circle as many numbers as you wanted and I did that many time for a lot of architectural products. The magazine would then send the leads, my name and address, to each of the advertisers that I had circled, and about a week or two later I would get a catalog from each vendor. That is coregistration.
Some vendors that offer several types of products or services have website subscription forms where you can choose which products you want to receive information about. You are basically subscribing to emails about the products or services you chose. That is also coregistration even if it is from a single vendor; different products are usually consider different profit centers.
Corregistration as Lead-Generation
But typically, people understand corregistration as lead generation from companies that specialize in capturing leads in order to sell them to various companies that subscribe to their services.
I have a relative that has a business that provides dispatching services to moving companies. He buys the leads and from his experience can accurately predict the number of conversions he will have from those leads and the approximate income his company would generate. He is not interested in capturing the leads, but in maximizing conversions and gladly pays for the coregistration service.
Creating Your Own Coregistration Offers
Lead generation is a very profitable business. In fact, the entire CPA industry revolves around lead capture. If you are considering offering lead generation services, perhaps you should also consider corregistration.
Terry Dean, one the best known marketers online, tells a story about creating his own coregistration offer. Back when he did it, he was using paid advertising to drive traffic and test his offers. He contacted several of his marketing guru friends and told them what he was doing and invited them to participate in the offer and share a portion of the advertising cost. He got about five friends to go in with him and he managed to cover the entire cost of advertising with what his friends paid and was able to capture his own leads for free.
All he had to do was create a lead capture page that offered subscriptions to six different ezines. People could pick and chose which ones they wanted to join and everyone was happy with the results. They had reduced the cost of advertising and had gotten adequate subscriptions for their lead-generation investment. Particularly, Terry who didnt have to pay a cent, but did all the work.
You too can use the principle of corresgistration with your own group of friends. You dont even have to use paid advertising. You could all use social media or any means of driving traffic to consolidate your efforts, as one would during a product launch, and get traffic to your corregistration offer.
List Building with Coregistration: Solo-E "Behind The Scenes" Video on Coregistration
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