Create Content Then Tweak
I would imagine the marketing was never as popular as it is now with the advent of internet marketing. For an online newbie, all the marketing terminology may sound new, as if they had only existed for the almost twenty years that internet marketing has existed. But the principles of marketing have not changed, just the technology and its reach.
The idea that taking action is always the most important step was made popular with phrases like, Get rich with junk. The phrase may seem contradictory, but the principle is quite solid. It is imperative that you take action and start with something, even if that first something is junk.
One Mans Junk... Could Be Also His Treasure
In marketing, the most important step is to create your message and to bring it to your audience. Your original message may be pure junk, but now it has form and you can mold it, shape it, improve it, and add to it. Once you created it, you can start testing your message and refining it.
In the Mail Order Industry, which has been an inspiration to many an internet marketer, it was common for companies to send mailings to just a small percentage of their list to test results. After they ran their orginal tests, they would improve their copy and test again, until they could get predictable and successful results. If they couldnt get good results, they would stop the mailing.
I have known very successful and even famous Mail Order Marketers and they attribute every single failed campaign to bypassing the testing process.
By testing and improving you can turn your junk into your own treasure.
Youre OK, Your Junk is OK
Internet Marketing is fairly new to everyone, but it can be brand new to you. It is OK to get started with an ugly website. I was lucky enough to have mentors that had the guts to tell me my site and my graphics were ugly and needed work. In fact, I have trashed and reworked complete websites once I learned to discern the good from the bad.
Design is just one of the things that will most likely be junk at the beginning, but you will find better templates or learn to create better designs.
Your product reviews may be quite lacking in content, but your reviews will get better and better.
Your site traffic may be just a trickle at the beginning, but you will learn to round up an audience and you will learn to drive them to your site.
Your list building and email messages may be dissapointing, but you will keep on building on the foundation you are laying if you continue taking action.
Junk Restoration Site Critiques
There may be elements in your original creation that may truely belong in the garbage can. Once you are ready, you will begin the restoration process.
As with every other trade or profession, you can quicken the restoration period if you have a mentor or a friend that can critique your work. Be careful there, though. Criticism can be hard to take sometimes, particularly from a spouse. One option would be to visit forums and ask for a critique of your site. I used to take the time to critique sites when I myself was still learning. It is easier to receive criticism from someone that is going through your same struggles.
The advantages of site critiques from colleges is that they know what you are looking for and their view is more comprehensive than if your wife told you, I dont like the colors , or I dont think that would sell, you should try weight loss products. Ive heard it all... Almost.
When you request a site critique, you may ask the forum members to critique one or more specific elements of your site, like the navigation, or the graphics, or the placement of your AdSense advertising. It can be very revealing.
Needless to say, you dont have to follow all the advise you receive. You will usually only receive a handful of critiques, but they can be very, very helpful.
Once you are ready for the next step and want more accurate results you should then graduate into split testing and tracking.
Why Content is King -- King Content
Free Resources for Instant Download - Click on the Images Below
Here are some free resources you can put to use in your own internet marketing business.
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For other articles and videos on Content Creation please follow the links below:
If you remember the amount of research that goes into content creation, then it will make sense to repurpose that content and make that research yield better returns.
Product creation can benefit from private lable rights material. There is a coffee supplier nearby that can put your own lable on their bags of coffee so you can distribute it as yours. That's PLR.
It is amazing the number of young people that have far surpassed old time marketers, simply because they are more attracted to video creating than to writing. It is part of their social milieu.
I have a friend whom a television station uses as an expert analyst for special news. She is an expert in spare of the moment research and loves to talk.
Don't stop at the blank sheet of paper. Do as an artist friend who tries to scribble down something quickly each time he draws to avoid creative paralysis.
PLR material can be very valuable when repurposing that material for more than just blog posts. See as research done for you and be creative with it.
Using private label right products is a way of outsourcing, except that you share the benefits with others to reduce the cost to you.
For a website owner, creating content and writing is similar to the job of a newspaper reporter, who has to produce "copy" on a daily basis.