Content Creation The Making of a King
The adage, Content is King, is true when dealing with search engine optimization (SEO) issues, that is to say, when you want your website to be found by search engines in order to send free traffic to your site.
If you are not dependent on search engines to drive the traffic to your site, then you really begin to find the true purpose of your content, and the benefit that the content will bring to your readers.
Content Creation with a Purpose
There is nothing wrong with optimizing content for search engines, but your true audience is people not engines. Who is your audience? What do you want to communicate to them? How do you want them to know you? What can you do for them? What are their needs and interests?
We need to write about what we know, but not without first taking into consideration what others want and need to hear. We are not talking about writing fiction here, but about writing about something that we know with the purpose of satisfying the needs of others.
Content Creation and the Local Newspaper
Your local newspapers is probably the closest and best example of continuous and massive content creation. Some of the content is created daily, some of it is syndicated, and some of it is advertising.
What makes it different from television is the depth of coverage. The newspaper doesnt have the time limitations of a television news report, it can give greater coverage to important news.
But it is essential for a newspaper to be perceived as local, even if it includes national and international news. That is to say, a newspaper should specialize on local coverage because they are a reflection of the town. It is like a daily portrait of a City and one of its most important historical records.
Content Creation Being a Reporter
Following the example of the newspaper, you can see that the entire editorial team is not writing only about what they know, but are also reporting what is happening.
Being a reporter involves research. Dont get stock at content creation because you think you have nothing to say. Reporters dont make up the news, they are present where things are happening and they write about what they have seen and heard.
There is a quote I like to use when someone starts pestering about being quiet. I say something along these lines, I prefer to listen than to talk. I already know everything I know and if I talk I dont learn anything.
Yes, we have to write about what we know, but it is always a good idea to listen first. Listen to what is going on around you and listen to what people want and need to know.
Learning to Listen
As a young fiction writer, my wife always wanted to go to places like old country stores, night time cafes, syrop soppings, and the like. She wanted to be in the places where common people gathered to listen to their stories. The stories were often fascinating and, if she ever felt stock on a blank page, we knew it was time to hit the streets.
Nowadays, there are online gathering places where people share their stories. I started joining them in the 90s and it was always fascinating to me when even people that were nationally recognized experts would write to me or comment on my comments, but it was equally fascinating to listen to what other people were struggling with day after day.
Forums are now the virtual gathering places. Their technology has evolved and they have a better platform than new groups had in the nineties.
Join forums and learn to participate in the discussions. You can find people there that need your help and in that participation you can find your own content creation needs. This may be all that you need to discover the making of a king.
Harsha Bhogle on 'Why Content is King'
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For other articles and videos on Content Creation please follow the links below:
If you remember the amount of research that goes into content creation, then it will make sense to repurpose that content and make that research yield better returns.
Product creation can benefit from private lable rights material. There is a coffee supplier nearby that can put your own lable on their bags of coffee so you can distribute it as yours. That's PLR.
It is amazing the number of young people that have far surpassed old time marketers, simply because they are more attracted to video creating than to writing. It is part of their social milieu.
I have a friend whom a television station uses as an expert analyst for special news. She is an expert in spare of the moment research and loves to talk.
Don't stop at the blank sheet of paper. Do as an artist friend who tries to scribble down something quickly each time he draws to avoid creative paralysis.
PLR material can be very valuable when repurposing that material for more than just blog posts. See as research done for you and be creative with it.
Using private label right products is a way of outsourcing, except that you share the benefits with others to reduce the cost to you.
For a website owner, creating content and writing is similar to the job of a newspaper reporter, who has to produce "copy" on a daily basis.