Bum Marketing Today
When you open a store offline in your own town, you would typically chose the niche in which you want to specialize, you would then find suppliers, and then find an appropriate location that can ensure that you have sufficient traffic visiting your store.
If you create your own products, then you are at a great advantage over your competition, because you can not only sell at your own store, but you can sell to other distributors and increase your reach that way.
Online stores work on the very same principle, but have a charism of their own.
Affiliate Marketing, which simply put is selling other peoples products, is similar to what WalMart does in its different departments, but since you dont carry the inventory, then the particular charism of your store is that it works as a referral center; that is, you simple refer people to the vendor and gain a commission from that referral.
Large online stores, like Amazon, work on that principle. You may notice that if you look for a book or a monitor on Amazon, you may find listings with varying prices and a sold by small print next to the item. It is the highest level of affiliate marketing where the store completes the transaction and pays the vendor.
Bum Marketing, is the simplest form of affiliate marketing: it is a method of direct referral where you dont have to worry about hundreds of products since you only deal with, or recommend, one product at a time. It is so simple that a lazy bum can do it; hence, the name.
Bum Marketing Format
But it is the format that the recommendation takes that differenciates this type of affiliate marketing. You create your recommendations or reviews in the form of articles that you post to various article directories. The reason you post them to article directories rather than just your site, is because the directories get much more traffic since they have established themselves as authority sites.
When article directories became popular, you could post your affiliate link at the end of the article and readers that wanted more information could click on the link and go directly to the vendor. That is no longer acceptable by the main article directories, which require an intermediate step which sends the readers to one of your own websites first before they can go to the vendors site.
Since it is possible to create re-directs on any page of your website, you would think that you could simply re-direct your traffic to various products from a website you create just for that purpose, but that is no longer acceptable either.
What is acceptable is to redirect your traffic from the root or index page of one of your website. That means that you need to buy a domain and redirect them for every product you recommend, which some marketers do, but it requires a bit of an investment and I would no longer consider it true bum marketing.
Another solution is to create a website, even a free web 2.0 site, where you can post a copy of the article and have all the affiliate links you want to the vendors site. Every time you write an article, you post it to your site and to the article directory sites. Some marketers re-write the article to make it a bit different. Bums dont.
A Bum With a List
Even bums have social classes and distinction. If you want to be a top bum, you should think about taking advantage of those articles to build a list as part of the required middle step before you forward your readers to the vendors.
For example, if you write five articles to recommend one product, you could create a report from those five articles and when the readers from the article directories get to your site, in stead of seen the same article again, they will see an opt-in page offering them the report containing the five articles in exchange for their email address. Once they fill the form, they are routed to the vendors website, but in the mean time the report with a welcome message is sent to their email address.
As you can see, you can be a bum with a list. Be careful not to do that with too many products; otherwise, you will certainly lose your bum status!
Bum Marketing Video
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Clickbank is one of the most recognized affiliate networks. It is a very stable platform that makes it simple for an affiliate marketer to get started.
Bum marketing is a type of affiliate marketing. All it requires is that you plant yourself in front of traffic and point to an offer.
Clickbank has one of the largest collection of electronic (i.e. downloadable) products and the shared profit margins are usually very good.
There is strength in numbers, and when those numbers are pointing at you then your business if likely to grow faster than you could accomplish alone.
Depending on the type of products you sell and your ability to fulfill orders your may want to distribute your line through and affiliate network rather than create your own affiliate program.
I've make some serious mistakes in my investments. I've also made mistakes in affiliate marketing, but I have learned a lot from them.
As an affiliate marketer, it makes sense to diversify as much as possible. A lady called me seeking help; her supplier had quit production and her business was in peril.
Preselling should be one of the main purposes of an affiliate marketing website. You precondition the visitor before he visits a sales page.