Backlinking Good and Bad
Allan Beckhold, an internet marketer from Florida, talks about and exercise he does sometimes when he is invited to speak at conferences. He ask the entire audience to scream at the same time. What everyone has to scream out load is his or her own name. Once the audience has done that, he asks everyone what they have heard. Most people can only hear their own name and perhaps their neighbors. But no one could even distinguish very much from the sound.
Then he asks for the left side of the audience to screem their name just as before, and asks the other half of the audience to screem the name of just one person. Everyone screems at the same time, but this time, you can distinguish the one name from among all the screems.
That is the purpose of backlinking, the more people that scream your name, the more that you will break through the noise and be noticed.
Internet marketing is so consuming, that most marketers dont move on to find their own niche but try to specialize on the marketing niche that they are just now learning. The result is great noise and little distinction.
All Roads Lead To Rome
Rome was in the middle of the ancient world and it was the capital of the Roman Empire, hence the expression, All roads lead to Rome.
On the internet, it almost seems that search engines, like Google and Yahoo, have created their own search empire. Marketers know that a large portion of the roads leading to their websites come through the Search Engine Empires and, therefore, we try to give search engines what they need to lead traffic to us. And what they need is great content and good backlinks.
Good Backlinks Vs Bad Backlinks
As marketing technology develops, we are able to use software to do everything from automatically generating websites, to generating backlinks.
Backlinks are seen as recommendations leading to you, rather than as road signs that you go and put up at night to get people to notice you.
Backlinks are suposed to give you authority by getting other people to scream your name. But if you get a lot of tape recorders and record yourself screaming your name and play it through thousands of tape players, that is seen as advertising not as a recommendation that establishes authority.
There are some very expensive services that you can subscribe to in order to create massive automatic backlinks to point to your site from one day to the next. Search engines have gotten wise about knowing the difference between good quality links and bad quality links.
Your website may be crawled daily by the search engines, depending on the frequency with which you publish content. If you get 2,000 backlinks overnight, they know those backlinks are suspicious and may just consider them advertising and even de-index your website.
Automatic may backlinks follow the same principles as regular, or good backlinks. What makes them bad, is that they are not true referrals but your own way to advertise. They will still lead people to your website, but not through the Roman Empire.
How To Create Backlinks to Your Website
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