How To Write An Autoresponder Series

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Autoresponder Series For Effecient Email Marketing

Autoresponder Series: John Reese, on of the pioneers of internet marketing, talks about the early days when email was still new and everyone was happy to receive them. It didn’t take long, however, before marketers began to get swamped with more requests for information than they were able to handle. John hired a programmer and created a simple autoresponder that would automatically send back the information people were requesting. Some corporations were dealing with similar problems and developed their own in-house solutions.

The next major advancement was the appearance of programmable autoresponders that could send a series of emails to specific people at specific times. Marketers immediately saw the benefit of writing sales copy once and having it delivered to their prospects automatically and at preset intervals. Automation worked whether they requested the information that day or five years from then.

Being able to do the work once to satisfy the needs of many customers appealed to marketers. They could now spend more time writing copy and testing their copywriting skills.

Three Keys To Writing Your Autoresponder Series

Here are three key points to consider when writing an autoresponder series:

• What is the essence of your message? What is it that you want to communicate to your readers and how can you present that message repeatedly in a series?
• At what interval will you send your message and for how long? Though some tests indicate that your prospects need about seven repetitions before they buy, that only applies to first-time buyers of your product.
• What kind of continuity will you offer your prospects once your original series of mailings is finished? You can make your first set a series of seven mailings; afterwards, you can drop that to three or four mailings for subsequent series about different but related products.

Test to see what works best for you. Sign up for newsletters and information offered by top marketers in your niche. Study their emails, the frequency and the follow up. Then… write! John Reese likes to say that even junk can make you money, if you keep testing it and refining it that junk. The idea is not to be paralyzed by perfectionism.

Write your series and test your emails; see to what offers people respond. Add to your series from time to time and provide continuity to your prospects by staying on topic.

The very best autoresponder solution in the mareket right now is provided by AWeber Communications. They have the highest deliverability rate of any other service available.

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