AdSense Then and Now
Google revolutionized online advertising with the introduction of AdWords and later with the introduction of AdSense.
AdWords provided the means to create contextual advertising based on the keywords used on the search engine. AdWords became so popular, that Google quickly became the number one advertiser in the whole world.
As Google grew, they saw a need to increase the exposure of the ads they were receiving. That is when they introduced AdSense. Since the success of AdWords was in the contextual nature of the ads as related to the search term, Google decided wisely that if they wanted publishers to display AdSense ads on their websites that those ads had to be contextual to the nature of the website.
Google created automatic scripts that would determine the nature of a publishers site and of the particular page on which the ads were place and display ads contextual to that page.
AdWords and AdSense can display the same ads, but one is dependent on keywords used on the Google search engine, while the other is dependent on the keywords found on the website and on the particular page on which the ads (or rather the script codes) are placed by the publisher.
Things to Know About AdSense Revenue
People are always trying to figure out Googles algorithms. They do it, because that knowledge can have a great impact on the profitability of their site. It is no different with AdSense.
Google wants customers to have the best experience possible and want their ads placed in dynamic and current websites, but a publishers may have a variety of sites, some very active and others less active.
Though I dont claim to know Googles algorithms, it seems to me by my own experience with AdSense on my websites that once you start ignoring a website that the revenue per click declines.
It may be that you have a niche site that you have worked on diligently and decided that you have created enough content to provide true value to your customers and you let the site keep going on autopilot. Well, Google knows through their crawling records how often you are updating your site and they seem to adjust your AdSense percentage of profits accordingly. Of course, that is not the only factor, but freshness of content is even a factor in search results.
Traffic to your site seems to be the most important factor. Google wants its ads displayed on popular, well visited sites. You are also rewarded accordingly.
Made for AdSense and Autoblogging
Years ago, you could look for keywords that had a high cost-per-click in AdWords and deduce that you could create websites, made for AdSense, using those keywords. The higher the cost-per-click, the higher your profit share.
That worked for a while, and still works to some extent, but Google has gotten better at protecting their customers experience.
You may have heard of people creating ugly and boring sites, where all that the visitors could do was click on the AdSense ads to get out. Those sites were very profitable for a while, but Google got wiser.
After the popularity of made-for-AdSense sites, you started hearing stories of people that had been making thousands of dollars on line and losing that income overnight because their sites were de-indexed. Google was not trying to penalize their own ads; they were trying to provide a more positive customer experience.
A lot of the made-for-AdSense sites were created by scripts that scraped content from other sites and published it based on the chosen keywords designed to maximize AdSense profits.
Autoblogging software is the current version of these automated scripts used to create website content. In fact, you can create a 20 or 30 page website quicker than you can learn to spell Orville Redenbacher, or however you spell it.
Another stumbling block that Google overcame quickly was AdSense arbitrage. It consisted in creating AdSense pages around keywords with high cost-per-click and buying AdWords ads using keywords with low cost-per-click to drive traffic. If you could manage enough conversions, then you could make a profit and you could scale up your arbitrage ads. But that didnt last long either.
AdSense gets popular again and again every time a marketer proves that he or she is makings substantial profits from it on their websites. But AdSense is not for everyone. If you are just creating pages in the hope that something sticks, or if you are creating a bunch of orphan sites that you start ignoring as soon as you finish creating them, then AdSense is not going to be profitable for you. Google will adjust your profit shares to a minimum, perhaps in the hope that you will just remove the ads from your site so that you dont depreciate their advertising value.
But you can still profit from AdSense, as long as you are creating honest sites with up-to-date information that provide a very positive and useful customer experience.
Amit Agarwal - Google AdSense Publisher from India
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